跨文化商务交际导论
价格 免费
2024.02.24 ~ 2024.06.30
  • 黑龙江大学
  • 建议每周学习2小时
  • 2042人已参与
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第6次开课

开始:2024-02-24

截止:2024-06-30

课程已进行至

19/19周

成绩预发布时间 2024-06-29

期末考试截止时间 2024-06-24 00:00

教学团队

黑龙江大学
教授
黑龙江大学
副教授
黑龙江大学
讲师
黑龙江大学
讲师

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讨论(29)
考试(11)
图文(1)

1

By 袭袭薰风足 2024-05-27 540次浏览 课时88

act, in cross-cultural marketing, standardizati on and localization are not either-or choices, but need to be combined flexibly according to speci fic situations.Standardization has certain advantages, for exa mple, it can make use of the successful model a nd experience of the brand to maintain consiste ncy on a global scale and help strengthen the br and image. It is suitable for some products or se rvices with high universality and universality, and in some fields with relatively small cultural differ ences.However, localization is often critical. There are significant differences between different culture s, and localization can better adapt to the uniqu e needs, values and behavior habits of the targe t market. This way can make consumers have a stronger sense of closeness and identity, especi ally in the case of large cultural differences and high market segmentation.For example, for some FMCG products, we can maintain standardization in brand core values an d basic marketing strategies, and at the same ti me make localization adjustments in product tas te, packaging design, specific content and expr ession forms of advertising.

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